Eurovision, Bowie and Homogeneity

It’s been so long since the last post I’ve taken inspiration from the chiller at the end of the aisle in my local Tesco and have produced three posts for the price of one.

Last Saturday night, primed after a few pints from the local pub, I joined the annual British tradition of watching the Eurovision Song Contest.

Nowadays this appears to be a ‘game of two halves’ affair. When the performers gamely take the stage, we indulge in the finest British tradition of thoroughly taking the piss, especially of the self-deluded countries that appear to take the competition seriously. But we’re often dumbstruck when some of the acts are so bizarre they rise above irony.

Among the general cheesiness this year was an apparent theme of giants — including a towering vampire giant from Romania — and a bizarre song from Greece called Alcohol is Free if true then then it sounds great place for a couple of weeks in the summer. (Perhaps it’s to try and convince the Germans of the merits of their economic model?)

The second half of the show is like a hangover. All our European friends get their own back on all our withering sarcasm by apparently voting in concerted geo-political alliances which have the ultimate aim of making sure the Royaume Uni comes last – although this year, reflecting Euro tensions maybe, the Germans received the same kicking.

Like most parties, it’s a good idea to leave well before the end.

And we’re not just limited to using our own sparkling wit to complement Graham Norton’s (who maintains the peculiarly British Eurovision tradition of having an Irishman to cheer-lead the devastating put-downs). In the age of social media we can exchange our banter real-time in cyberspace in real time in a national Twitter bitchathon. Some academic could probably establish a correlation between retweeting and favouriting and the flow of booze as the night wears on.

Once, like some of the newer European countries, we seemed take the Eurovision Song Contest seriously – or maybe it’s just that I was child (just about) when the likes of Bucks Fizz and, earlier, the Brotherhood of Man actually won the thing.

Could it be that the Tory party’s neurosis over Europe can be directly traced to when the foreign Johnnies spurned Cliff Richard’s Congratulations — and, even worse, when we gave them a chance of atonement when he tried again with Power to All Our Friends?

And suspicions over our continental cousins would have been kindled when they failed to be seduced by the charms of our own Olivia Newton John. So what if she actually came from Australia? Before her fall from grace as Sandy in Grease and her raunchy Physical phase Olivia was very much the kind of girl next door beloved by the swivel-eyed loon community, albeit from 10,000 miles away.

My Cheesy Olivia Newton John Collection
My Cheesy Olivia Newton John Collection

For a period its popularity seemed to be waning – you can’t imagine the Britpop types of the 90s giving Eurovision more than a post-ironic ‘f*** off’ – but Eurovision has undergone the same renaissance as many other re-invented guilty pleasures. Who’d have ever thought ELO would become über cool?

Is it because, to the annoyance of some, that we’re far more integrated into Europe and the British lifestyle has become more comfortably continental?

Or, does the Eurovision Song Contest, amongst the uncool crooners and ubiquitous camp dancing, offer rare nuggets of unbridled eccentricity and uninhibited spontaneity – exactly the type of entertainment that’s normally lacking from prime-time Saturday night schedules?

I don’t watch vast amounts of the likes of the X-Factor, The Voice or Britain’s Got Talent (the novel-writing takes care of that) but I’ve seen enough to know that ‘success’ (at least in the first two of those programmes) is dependent on conformance to rigid stereotypes.

Simon Cowell and his ilk have condensed the music market into reliably marketable categories: the soul diva; the guy next door with that twinkle in his eye; the sassy girl-power group or the boy band with cheeky/smouldering/six-packing members (clichéd descriptions, I know, but that’s the point).

While it’s true that most music is marketed using less overt but equally cynically derivative formula, these stereotypes are particularly fail-safe. The distinction between successive years’ talent show winners are often of a similar magnitude to the great technological innovations that are emblazoned on the packaging of toothpaste or dishwasher tablets – a load of powerballs.

Nor do The X-Factor’s less manufactured rivals provide a feast of musical originality. The likes of Emili Sandé or Adele produce very competent and well-crafted albums and the bands like Coldplay can work a stadium along with the best of them (who are probably still the ancient Rolling Stones). But none of their work is likely to confound the expectations of their fans.

(This isn’t to say I dislike any of these above artists as I’ve bought CDs by all of them – yes, CDs show I’m old-fashioned enough to actually still buy music).

What tends not to succeed with these formulae are the qualities of imagination, eccentricity inventiveness and experimentation, the lack of which may explain the phenomenal popularity of the current David Bowie Is exhibition at the V&A Museum. Bowie’s even on the cover of next week’s Radio Times. (There’s a programme about Bowie’s most significant five years on BBC2 tonight (25th May) – which I’ll probably watch after exchanging messages with my German friend Thomas about the all-German Champions League final at Wembley.)

 

Radio Times 25th May 2013
Radio Times 25th May 2013

I’m not a mega Bowie fan but I learned my lesson from failing to get a ticket to the V&A’s recent Hollywood exhibition so booked early (tickets went very quickly) and managed to spend a lunchtime there last month.

It wasn’t nearly long enough – it would be easy to spend an hour or so just watching the concert footage. I compensated by buying the big, heavy show catalogue – for which my groaning bookshelves won’t forgive me.

From the point of view of plugging away for years at my own creative endeavour, it was reassuring that the exhibition started with the efforts of Bowie and his record companies to persist in trying to breakthrough commercially in the late 60s – something often forgotten in career retrospectives.

Bowie spent around five years on the fringes of Swinging London (from the famous 1964 BBC Tonight long-hair interview) until Space Oddity established his reputation, commercially timed to coincide with the Apollo moon landings.  (Oddly, I didn’t see any references whatsoever to The Laughing Gnome throughout the exhibition.)

That so much of the material came from his personal archive also showed how assiduously Bowie has curated his own artistic legacy.

The V&A show displays many Bowie stage costumes. Viewed close up, some of the outfits look less like iconic images than home-made fancy dress costumes. But these were an essential part of Bowie’s distinctive appeal as he underwent style makeovers at a dizzying pace, especially in the early 70s, changing from Ziggy Stardust to Aladdin Sane and so on. That’s one era that I’m fortunately too young to remember properly, although I do recall my uncle, a student at the time, showing my dad the cover of Diamond Dogs – to which the response was something like ‘What the bloody hell is that?’

Worth the entrance fee alone, particularly as a piece of social history in the week when a gay marriage bill has gone through the Commons, is the hilariously caustic Bernard Falk film for BBC Nationwide which is played on a loop in the exhibition. Dating back to 1973 it spits studied disgust at Bowie’s androgynous gender role-play. It’s well worth clicking the link to watch it on YouTube.

‘David Bowie spends two hours before his show caressing his body with paint…a bizarre, self-constructed freak…it is a sign of our times that a man with a painted face and carefully adjusted lipstick should inspire adoration from an audience of girls aged between fourteen and twenty…he will earn around half-a-million pounds this year [so] he can afford a personal make-up artist to cover his nails in silver.’

Being too young to follow Bowie’s reinventions at the time and his withdrawal (literally from drugs — his cocaine spoon is in the exhibition) and renewal in his Low period and the Berlin years, I found this an interesting section of the exhibition, especially as I like the city myself.

The first Bowie record I bought was, I think, Ashes to Ashes (that video is very peculiar), followed by Catpeople (both versions are brilliant), the weird Baal EP and the commercial Let’s Dance (I love Nile Rogers’ work from the late 70s to the mid 80s).

The videos for some of Bowie’s greatest tracks can be viewed alongside the original costumes and his own handwritten lyrics. These fascinate me. It’s an amazing experience to read lines like ‘Sailors fighting on the dancefloor, Oh man, look at those cavemen go,’ in the writer’s own hand, hearing the words sung simultaneously. Maybe it’s because I have the mind-set of a writer but I venerate these pieces of handwriting like religious artefacts (as I did viewing handwritten drafts by the likes of Jane Austen, Hardy, Eliot and J.G. Ballard at the British Library last year).

Reading Bowie’s own handwriting I realised this was the first time I’d actually fully understood many of his lyrics – especially lines like ‘strung out on heaven’s high’.

The strange juxtapositions that are a feature of Bowie’s lyrics were partially explained by an exhibit about the ‘Verbasizer’: a computer program he commissioned to randomly assemble fragments of sentences that had been fed into it . Bowie trawled the output for interesting combinations that he could develop further – maybe a useful tool for a poet or fiction writer?

I can’t agree with those who say Bowie was the most significant popular musician of the late twentieth century. However, his creation of enough artefacts to sustain a show at the V&A demonstrates, perhaps, his approach of constant re-invention and challenging of the audience through playing with the persona of the pop star meant that he was uniquely pivotal in developing the interaction between popular music and visual art.

In doing so, he created some beautiful music – I always think the ending of Ashes to Ashes is one of the most exquisite passages of popular music. Bowie was also shrewd in working with some great collaborators. They contributed hugely to the sound of the Zeitgeist of the time– for example Rick Wakeman’s haunting piano on Life On Mars and the work of Mick Ronson (who worked as a council gardener in Hull immediately prior to being one of the Spiders from Mars), Iggy Pop, Tony Visconti and many others.

David Bowie Is Inside
David Bowie Is Inside

The contrast between the Bowie’s rip-it-up-and-start-again approach and the industrialisation of the X Factor wannabees is also perhaps applicable to the experience of the aspiring writer. The goal is similar – to impress the judges – agents, publishers, booksellers – who can metaphorically allow their work to proceed to the next round, etc.

While some are happy to write for themselves and a limited audience, the majority of writers seek their work to be read by as widely as possible. The motivation might be very similar, in a quiet bookish way, to the attention-seekers on TV talent shows – having your name on the cover of a book on sale in a shop must be immensely gratifying, even more so after the long, lonely slog of writing a novel. On a more personal level, I’m sure most writers get an ego buzz when someone says they’ve enjoyed reading their work – why workshopping writing can be stressful – will you get a high of approbation or a low of ‘this didn’t really work for me’?

It’s likely there are more people who aspire to be novelists than join the next One Direction. While it probably wouldn’t be very televisual to film a show with hopeful writers auditioning their prose, which would probably vary between execrable or surprisingly good, it would still be compelling, competitive drama.

In the meantime, there’s no shortage of writing competitions or other forums in which writers can offer up their work for the judgement of others (writing groups, creative writing courses, etc.). Having taken many writing courses and kept in touch with quite a wide network of writer friends, both physically and online, I’ve had plenty of experience of having my own writing critiqued. I’ve also critiqued a lot of other people’s writing in return.

I like to think that I try to offer feedback by suspending, as much as possible, my own preferences and to assess whether the writing achieves the objectives with which its author set out (as far as these can be discerned). But I had an experience last week that made me wonder if I’d been swallowed up by the great ‘rules of creative writing’ homogenising machine.

A new friend who’s a writer sent me the opening of a book she was working on. It was very compelling, although I’d annotated the manuscript with quite a few notes for feedback. She’d also read the work to a writers’ group she’d recently joined and had sought the opinions of other writing friends.

We met up for a chat and when I mentioned various points that had occurred to me about the writing – like the narrative arc, scene-setting/chronology, point-of-view, intertwining of detail and back story – she invariably said ‘That’s really useful as the writers’ group said that too’ or ‘That’s exactly what my friend said’.

This was quite reassuring for her – and in some ways for me – because if my suggestions were similar to those of other people I’ve never met then my comments weren’t the ramblings of a lone, self-opinionated eccentric.

It’s likely that these other reviewers were influenced by the same courses, books/magazines on writing, conferences, agent talks, blogs, Twitter, etc. And this means that our collective perspective probably largely coincides with the general views of the professional ‘judges’ of writing: agents, publishers, editors and so on.

But, to return to the previous musical comparisons, do these universal truths mean that following these collectively-held writing axioms is more likely to shape a literary Joe McElderry than a David Bowie?

While conscientiously workshopping one’s writing is likely to purge the equivalent of cheesy, lame Eurovision entries, the tendency for writing groups to search for consensus might also dismiss the mad, off-the-wall eccentricities that are comparable to what makes the song contest’s unique appeal.

My Twitter friend, Pete Domican, makes some good points on his recent update to his blog entry about his decision to avoid buying from Amazon, which is well worth a read.

One of the points he makes in favour of using specialist bookshops is the serendipity of finding the unexpected: ‘I want to find books on a shelf that I’d have never discovered otherwise… I want to have conversations with writers who write ‘weird’ stuff…’

There’s so much advice aimed at making writers’ work stand out in the slush pile that its truisms are almost ubiquitous – and the focus is usually on trying to reduce the risk of making mistakes. It’s tempting to think that this might encourage a general shift towards the formulaic although there are certainly plenty of books published that don’t follow The Rules (probably by writers lucky enough to attract attention who have either avoided the traditional sources of advice (or deliberately contradicted them). And established writers potentially may feel freer to experiment.

Given last Saturday’s reaction from my ex-City university writing group friends to the latest section of my novel, I probably don’t have to worry too much about my own writing being over-homogenised. I was asked ‘Do you put these things in to deliberately get a reaction out of us?’ The answer is that I don’t (although I did slip in one line for that purpose in last week’s extract). It appears my novel is quite capable of setting off lively debates and reaction without any pre-meditated intervention – which I think is probably a good thing, on balance.

While I read a great deal and try to do more if possible, the necessity of grabbing bits of spare time to write my own novel means I don’t get time to get through nearly as many contemporary novels as I’d like – I’d love to get through a fraction of the number of new novels as does another Twitter writer friend, Isabel Costello.

Isabel’s blog, On the Literary Sofa, features many of her reviews of recent and forthcoming novels. The latest post lists her top ‘10’ summer reads (worth visiting, not least for the chance of winning one of the books).  I noted that the majority of the titles, which on first impression seem to sit around the ‘sweet spot’ between genre and literary fiction, were set overseas, particularly in North America and South Africa.

The interesting location of the novels reflects the importance of setting to a reader – using a novel to imagine oneself transported into another world is a fundamental attraction of fiction. What Isabel’s list doesn’t appear to feature heavily is the ‘high concept’ novel.

‘High concept’ is about trying to make a novel sound completely unique – particularly when reduced to a one or two sentence ‘elevator pitch’ – and according to a lot of advice I’ve read or heard, the more quirky or intriguing the concept the better – they often involve devices like memory loss, manipulation of time, improbable challenges and so on. But, paradoxically, when an increasing number of successful novels are evidently constructed around some kind of attention-grabbing concept then the need for a similar hook starts to become another essential item on the how-to-get-published checklist.

I’m currently reading a novel in which the prose is wonderful, the main character is sympathetic and credible and the author is adept at using difficult technical skills, such as dropping in backstory that anticipates readers’ questions that have been subtly raised. It’s also constructed around an obviously whimsical, quirky concept. While the concept works as a device in giving momentum to the narrative arc, I’m already becoming quite exasperated because it also seems to stretch the plot’s credibility past breaking point. It also requires the author to address otherwise unnecessary details that result from trying to sustain the central premise.

The book has clearly worked commercially and I’m sure I’m particularly curious about the techniques used to structure a narrative. However, I wondered if it had started as a ‘quiet’ book, concentrating on character-related development, and had the concept reverse-engineered into it. I may be completely wrong – the hook may have sprung into the writer’s mind before the rest of the novel but I it will be interesting to see the approach the author takes with her next book.

Like most such fashions, hopefully the primacy of high concept ideas will pass as, while it helps make a great pitch to a Waterstones buyer, ultimately the reader will suffer if writers of sympathetic and intelligent books feel the incorporation of some over-arching novelty is a pre-requisite for publication.

Having cited David Bowie as an example of rule-breaking and diversity, some might argue his approach to showmanship is in the spirit of high concept. In the case of Bowie as an individual artist, this is probably true. However, a truer analogy with writing advice would have resulted in every aspiring singer in the mid-70s to be told the way to success was to ape Bowie and re-invent elaborate personas for each album. To some extent this happened with prog-rock (remember Peter Gabriel dressed as a flower?) but what swiftly followed was a huge two-fingers being given to this prevailing orthodoxy: punk.

I recently read John Lanchester’s Capital, partly because it has some genre similarities with my own writing. I had high expectations for the novel. These weren’t wholly fulfilled but I admired the book’s ambition and the way it contradicted much of the received writing wisdom.

The ‘ultimate question’ asked in courses and workshops about a novel is usually ‘whose story is it?’. Capital can’t answer this – there are well over half-a-dozen characters who share equal prominence. And it’s not the story of Pepys Road (in south London, nominally where it’s set) either because there’s no real connection between the characters apart from vague demographics – some don’t even live there. There are also many sudden POV shifts, a large amount of exposition by ‘telling’ and there isn’t much of a narrative ‘chain of causality’.

Some of Capital’s characters work better than others but, as a reader, I’d rather Lanchester attempted the diversity of writing from the perspective of a female Zimbabwean parking attendant or a character innocently caught on the fringes of religious extremism than to stick with what seems the safer, more comedic territory of the disillusioned banker or football club fixer.

The book similarly varies in tone – ranging from terminal illness through the sexual motivation of Polish builders to the topical humour of an irredeemably consumerist banker’s wife. But I can imagine a writer being given advice on pitching a similar novel ‘but what is it – a romance, a comedy, social commentary’?

Like Eurovision and Bowie, Capital defies easy categorisation, and should be admired for that because if a ‘rules of the X-Factor’  approach is over-rigorously applied then we’re in danger of losing the serendipity and variety of the eccentric and individual that provide genuine surprise and delight.

Agent Hunter

Sounds like some kind of Skyfall clone doesn’t it, but Agent Hunter is a new source of information that might be almost as valuable to aspiring authors as state secrets to 007. It’s a new website that has collated a huge amount of information on literary agents, agencies and publishers together in an online database. It also comes with a search facility that’s ingeniously configurable.

Agent Hunter is from the Writers’ Workshop — the people behind the very enjoyable York Festival of Writing that I attended last September. (I posted about the Festival here –and an edited version of the post has been included by Debi Alper in the book of the festival along with many entertaining accounts by other delegates — available for purchase for Kindle on Amazon.)

I ought to declare an interest in Agent Hunter before going on to review it. Harry Bingham, of the Writers’ Workshop, has given me (and other bloggers) a free year’s subscription to the site, in return for a review on the blog but there are no conditions attached on what I write — the comments below are entirely my honest opinion.

Now I’ve mentioned that it’s a subscription site, I’d better mention the cost upfront — £12 per year. You can get on the site to have a look around for free (accessing the database is what you need the subscription for) and also get a try-before-you-buy 7 day period before you get charged.

So, is it worth it?

To answer this question, you need to consider both the quality and organisation of information on the site compared to that available elsewhere on the web — and the value you place on being able to easily access it.

A List of Agents Generated by Agent Hunter
A List of Agents Generated by Agent Hunter

The traditional (pre-internet) method of finding agents’ and publishers’ details was to use a directory like The Writers and Artists’ Yearbook. Harry Bingham hasn’t set up Agent Hunter in competition to the W&A YB as he’s the author of two branded companion volumes — The W&A YB Guide to Getting Published  and their How to Write guide. Also, the W&A YB takes a broader and shallower sweep across many creative industries (including journalism, photography and artists’ markets – as the name suggests).

Most crucially, the book is an annual publication (coming out in the summer before the year in its title) and, for prospective authors, only deals with agencies rather than individual agents. As hard-copy submissions (including that infamous SAE requirement) appear to be almost universally being replaced by online alternatives of some form, most writers now probably use the yearbook as a starting point to research agencies’ websites.

The Agent Hunter Search Box
The Agent Hunter Search Box

Largely being small enterprises (with a few big exceptions), agencies don’t tend to operate whizzy interactive websites full of bells and whistles (and some do have pretty basic sites) but most will at least list their submission guidelines — occasionally with automated ‘click here to attach’ links to make it easy for authors to submit to a central submission clearing system.

As well as lists of their clients, most agencies will also usually provide details of individual agents, maybe with a bit of a bio, along with the genres they’re interested in representing. When speaking to writers at events like conferences or talks to students, agents tend to stress how doing a bit of research on individual agents’ preferences is usually time well spent.

Often agencies are staffed by a mixture of senior agents with relatively full client lists and more junior associate agents who are much keener to trawl through the slush pile to find the Next Big Thing. If the agency’s guidelines allow it, these hungry agents appreciate being treated as individuals and contacted directly.

Conversely, a staggering proportion of agents’ rejections are for material sent to the wrong place — short stories, scripts, poetry, memoirs, sci-fi and fantasy (to a large extent) and so on tend to be handled by specialists and won’t be read by an agent who’s advertised a preference for, say, general fiction or romance.

So with all this information available on agency websites, what’s the advantage of using Agent Hunter? It largely depends on how much you value what else you could be doing with your time. Would you rather be writing your book than compiling a list of agencies and then trawling through the uneven content on agency websites? In monetary terms, the annual subscription, comes to just under two hours work at national minimum wage rates (sadly that’s quite a lot higher than the return on their time many writers achieve).

Agent Hunter also has an advantage that its information is potentially much more up-to-date than traditionally published sources. The database can also be more extensive and personal than the brief corporate CVs that often appear on agency websites. For example, extra biographical information can be added, Twitter names may be included, preferences such as whether agents appear at conferences and so on — see screenshots accompanying this post. (I think this line has convinced me that this particular agent might like my novel: ‘She likes the store Liberty, taxidermy and skulls’!)

Some advice on what an agent would like to see submitted (or not submitted) is also included on some entries, although it can be rather terrifyingly blunt. ‘Whilst we welcome genre fiction…we aren’t fond of writers who do nothing new with the established tropes of their chosen [genre]…We certainly don’t want to see books that we could have, essentially, read already.’

Or ‘Enjoys…stories with an emphasis on plot instead of endless pages of metaphor’. Damn, there I was, ready to submit my manuscript with its endless pages of metaphor until I read that!

There’s also some useful practical tips: ‘Slush Tip: Don’t send fresh produce with your submission. Currently reading a teen fiction manuscript splattered with exploded passion fruit.’

When You Sign Up You Get to Read the Blurry Bits
When You Sign Up You Get to Read the Blurry Bits

Another bonus is the uniformity of the data — making information from different agents much more easily comparable than with an online search. The database search is  handy, for example, if you want to filter out agents who aren’t currently building their list or aren’t interested in your genre. There are many different ways the search can be configured — it’s almost like online dating for writers!

And, perhaps like online dating, the amount of material fluctuates wildly that’s supplied by agents into the public domain to interest possible suitors . Some may as well have written ‘bugger off’ and be done with it, while others have offered information that’s actually quite helpful.

On the other hand, social media may lead to knowing rather too much about an individual.  In the few years since large parts of the writing community became some of the most enthusiastic Twitter users, it’s been possible to find out more than it’s probably advisable to know about some agents’ personal likes and dislikes. While it’s often very entertaining, and certainly diverting, to read about what meal an agent is eating, how their football team is doing, what outfit they’re wearing that day or to follow a Twitter gallery of photos of sleeping kittens, this information is likely to be filtered out in the Agent Hunter database.

Agents hate being pitched to on Twitter and some no doubt enjoy a bit of online interaction with potential clients. However, others are probably rightly cynical about the intentions of those who try to build up relationships via Twitter in the hope it might sway representation. At a talk I was at last month, one agent baldly stated that trying to cultivate any sort of relationship with a prospective agent was a waste of time — all they’d be interested in was the quality of a client’s writing, not the quality of their Twitter banter.

Interrogating the database to find an agent who’s right for you (at least theoretically) as an individual writer is a little empowering in a modest way — a welcome change from the ‘I absolutely, really, really must get an agent but how on earth will even one agent possibly read let alone like my writing out of the millions of others on the slush pile’ anxiety of the un-agented author.

As discussed in my MMU Text assignment, agents are now regarded, albeit at times unfairly, as gatekeepers to the traditional publishing word and, while I’ve met plenty of writers with agents who’ve yet to be published, for most types of book,  having the representation of an agent is normally a prerequisite to getting a publication deal.

As part of an MBA several years ago, I studied corporate strategy for much less interesting industries than publishing. But publishing isn’t a normal industry. I sometimes try to reconcile the way publishing works with classic models of business theory — like Porter’s Value Chain where the raw material gets shoved in at the start and then everyone involved adds a bit of value and gets a cut of the profit. But at least the acquisition part of publishing (the research and development bit) works so counter to this that I risk getting bewildered into a brain meltdown — and need to remind myself (in the words of Mel and Kim ‘that’s the way it is, that’s just the way it is’).

But it’s interesting theoretically to compare different industry sectors’ attitude to research and development. A pharmaceutical company or IT software company might spend 15-20% of its turnover on research and development (R&D) — on the intellectual property to keep new and innovative products appearing in the future.

The publishing industry arguably has a negative spend on R&D if one includes the market for ‘how-to’ books, literary events, self-publishing fees, courses run by publishers and agencies (and more in the educational institutions that also run courses and the like). The industry (in a broad sense) makes money from people wanting to do its R&D for it, as well as inundating agents and publishers with so much unsolicited material that it’s referred to by terms like ‘the slush pile’.

Publishers and agents may well counter argue that the majority of published books, as well as investment in new authors, should be regarded as R&D or speculative marketing costs because so few sell enough to make a decent return — with the industry kept solvent by bankable blockbuster authors and the rare unknown titles that suddenly take off (either out of the blue or with the support of a prize or similar publicity).

This is probably the case for most of the creative industries — there are legions of musicians, actors, artists, dancers (even chefs, bakers and the like these days) who, like writers, are toiling away for the love of it but also hoping that their talent is validated and recognised (and necessarily risking the investment  of that very fragile part of their ego in the judgement of others which is bound up in the endeavour of publicly exposing a creative project).

Even so, those lucky enough to get a lucky break also realistically know that even landing a good part or a recording deal won’t, on the balance of probability,  lead to fame and fortune and giving up the day job. As with writers and literary agents, most equivalent creative types are represented by managers or agents who take a percentage of their income as payment.

However, it’s arguably unusual that in publishing the intermediaries that are funded by a cut of the artists’ income also perform the function as gatekeepers for those who risk capital in the enterprise (i.e. the publishers). In other aspects of their job, agents will have a potentially adversarial relationship with a publisher (negotiating a good deal) but, in sifting new talent, they perform a function on the publisher’s behalf.

Actors will audition for directors, musicians will be send in demos to A&R departments or be spotted at concerts or online by record companies — the representation by the agent or manager tends (at least to my incomplete knowledge) to come at the point where the artist has already been offered a commercial deal. Maybe there’s something particularly time consuming about the assessment of a manuscript compared with walking into a bar and hearing next year’s headliners at Glastonbury. (However, agents and publishers often say they can make a decision on the vast majority of submissions by the end of the first paragraph.)

Are actors turned down for audition because they don’t have agents or bands not signed because they don’t have managers (real bands, not ones put together by the likes of Simon Cowell and Louis Walsh)?

Bearing this model in mind, and knowing how most agents, even those who work closely editing their clients’ work, thrive on the deal-making side of their business, it’s perhaps not surprising that some agents are a little ambivalent about the talent-spotting role that publishers seem to have thrust upon them. This may be why agents are now quite enthusiastic about taking on authors who have a decent self-publishing track record — they’ve proved there’s a demand for their work and the agent can maximise the commercials.  There’s a growing body of opinion that argues that a track record of self-publishing may replace the slush pile as a means of identifying new authors.

Certainly online communities that feature new writing (such as Novelicious) are attracting a lot of agent attention. I met a writer recently who was signed up by an agent on the basis of a serialised novel that she’d published for free on her blog (Emily Benet Spray Painted Bananas). And agents also keep a close an eye on other, more traditional, avenues, such as short story competitions.

But will I use Agent Hunter? Certainly. Although I have a good idea of the first few I’ll approach alreadyIt will be one of the resources I’ll use to draw up a list of likely targets once I’m finally there with a decent draft of the novel — and I’m not too far off — today I got some encouraging feedback from my MA supervisor on one of the last sections I decided to completely rewrite.  Watch this space for details.

The Night Rainbow

Last night I went to my first book launch — Claire King, author of The Night Rainbow (published today by Bloomsbury) was kind enough to invite me to Daunt Books on Marylebone High Street for the event.

The Night Rainbow -- Claire King
My Copy of The Night Rainbow — Claire King

Unlike many of the people at the launch who’d read preview copies, I bought my copy of The Night Rainbow (plus a gift copy) at Daunt’s on the night (see photos) so I can’t yet give my verdict on Claire’s novel. However, as can be seen on the cover, the book is endorsed by quotations from some very well known authors and every review I’ve read of the novel has been very complimentary, as were people I spoke to last night who’d read The Night Rainbow in advance.

The novel is set where Claire lives, in the south-west of France and tells the story of five year old Pea and her sister Margot. Bloomsbury have produced a charming trailer that also builds on the cover’s distinctive artwork, which can be found here.

I’m very much looking forward to reading my copy.

There was a healthy turnout at Daunt’s for the launch and all evening Claire herself was surrounded by a scrum of people waiting patiently for her to sign their copies. But what was fascinating about many of the guests was that it was the first time that they’d met Claire in person (me included), as the event was a huge literary tweet-up.

I’ve exchanged tweets and comments on Claire’s excellent blog (I can’t remember which came first now) for quite a while now and have gradually come to know many people online who were also invited to the launch. Even though I’d come to know several guests’ virtual selves very well, I’d only actually met one other guest in person before last night —  Debi Alper, whom I’d had a chat with at the York Festival of Writing gala dinner.

By the end of the evening, I’d managed to say hello to a number of my most regular Twitter friends — who, in turn, introduced me to several fascinating new people I’m now following. I had a very enjoyable conversation with Isabel Costello, writer of the wonderfully titled Literary Sofa blog. And all evening I’d been hoping to bump into Pete Domican, a fellow Lancastrian, football fan and writer, whom I eventually met when we were both getting our books signed by Claire at the same time.

So thanks again to Claire for inviting me and giving me the opportunity not only to eventually meet her in person but also so many other Twitter friends — and, as we all said to each other, we all seemed to get on just as well in person as online. And it was a pleasure to share in Claire’s obvious pride and pleasure about the book’s publication — clearly the culmination of much perseverance and hard work —  and a great example to those of us currently toiling away ourselves.

Agents and the Changing World of Publishing — An MA Perspective

In the MMU Creative Writing MA we don’t just work on our novels-in-progress. That’s the main body of work but we need to take a broader perspective so we understand the context of  modern literature and the publishing world.

One significant component is appreciation of established and innovative novelists’ work — in the Reading Novels module — see my post on the Rules of Creative Writing for more about work for that section of the course.

We also have to do something that I’m way behind on and still haven’t fully got my head around — called the Transmission Project. The objective of this is to work in a form that’s different to novel writing. I have a vague idea I might do a screenplay based on the novel.

But the joker in the pack has been a module called The Text, which is basically a piece of work on the publishing industry or something analytical about the way your work-in-progress makes its journey from your computer hard-drive potentially into the hands of paying readers (with the obvious caveats of being lucky and working hard).

Slowly, I’m reaching the point where I can no longer procrastinate and fiddle around perfecting my manuscript. The day is going to have to come soon when I settle on a file to attach to an e-mail to literary agents — steel myself to press ‘send’ and see what happens — if anything.

Therefore I decided to kill two birds with one stone and make literary agents the subject of my essay. In doing the work at least I’d get a better idea of what they do, should I get to start engaging with them. (Actually I’ve met a number of agents already and follow many on Twitter. While some of their number only seem to tweet about how wonderful their client’s latest books are, others provide an invaluable insight into the publishing process. Carole Blake’s tweets when ploughing though some of the weird and dire submissions she receives should be mandatory reading for any writer before they press the send button or post the envelope.)

But writing about ‘what a literary agent does’ wouldn’t really be stretching enough for a Masters degree so I tried to combine it with a quick survey of the current upheavals in the publishing marketplace, such as the growth of e-readers and the consequent explosion in self-publishing. Should anyone be interested in reading the essay itself, it can be found by clicking  on this link: Essay on Literary Agents in Changing Publishing Word — April 2012. Note that it’s quite and dry and academic, although I do put in some entertaining quotations and it got a decent mark despite my mentioning of Fifty Shades of Grey.

I’m sure any literary agent who might chance across this post will be extremely re-assured  that my considered deliberations (who am I kidding?) were generally positive for their profession. In spite of the new technology-driven opportunities for disintermediation between author and reader (i.e. the ability to go straight to Amazon with an e-book rather than via agent and publisher), the agent still provides value for the author. This is particularly true for their established clients, for whom, undoubtedly, the agent is a tremendous asset — especially for the business-side of things — such as all those translation deals and foreign rights. These are complexities that new writers — focused on their books — will barely consider.

Many of the ‘unexpectedly phenomenally best-selling’ self-published authors tend to be snapped up by agents for this reason, although this has led to suggestions that self-publishing is starting to serve as a ‘crowd-sourced slush pile’.

However, one under-appreciated aspect of traditional publishing is the time and effort spent on perfecting the finished book. Agents will ensure that work they represent is of publishable quality: some will spend considerable time working with the author on a promising manuscript, others will only take on work that’s virtually ready to be submitted to a commissioning editor.

Because of the commission-based model on which they draw their earnings, new writers are always risks for agents — they won’t earn any revenue from new clients until most of the hard work has been done (getting the book into shape to be offered to publishers, selling it, handling rights). Apart from advances (which are getting much smaller), the lead-times of the traditional publishing model mean it might be two years before book starts bringing in revenue (that’s if it does make any money).  So it’s not surprising that if a novel demonstrates it has a proven market in the e-book charts then an agent will see that as reducing many of these risks.

This development throws up an interesting point as to whether writers who are at the point of submitting novels to agents ought to also throw their work into the morass of self-published e-books. I’ve heard contradictory views from agents on whether they would be interested in representing a book that had already been published in some form.

At the London Writers’ Club, in response to a question, one agent told a writer she wasn’t interested in an already published book (though she would be interested in a follow-up). But I’ve also heard agents and publishers say they thought there was nothing to be lost by writers testing the market in that way.

Until very recently, many self-published e-books were likely to be those that had been rejected by traditional channels with the authors using this route as a last resort but this is no longer true. In fact the economics of publishing at very low cost favour authors who publish using very little outside assistance (maybe a cover designer and, if they’re sensible, copy editing and proof reading). If an e-book is sold at £1.99, a self-published author will get the majority of the revenue (depending on the sales channel). Whereas for a paperback discounted to £3.99 in Tesco or Amazon, an author isn’t likely to make more than 50p, probably a lot less. Combine this with the ability of writers to get more material out to market more quickly (the compromises in quality control this generates don’t appear to deter a sizeable portion of e-book buyers) and, from a business perspective, an author could make more income selling a smaller number of e-books (especially if they write more titles). Of course these books need to be marketed but some writers’  ferocious use of social media can be highly effective.

It’s potentially the role of the agents as gatekeepers of the traditional publishing industry that is most affected by current changes. I know from my experience on the City University Certificate in Novel Writing (now the Novel Studio), which has good links with agents, that ‘getting an agent’ is one of the two indisputable achievements (the other is having your novel published — after that everything is subjective).

The agent is positioned at the ‘this-is-where-the-bullshit-stops’ interface between subjective appreciation of one’s work and the objective, binary ‘yes/no’ judgement of ‘will this sell?’.

If writers believe that getting ‘an agent’ is an achievement in itself then they may feel impelled to approach the wrong type of agent. It’s often said by agents that it’s far more important to find the right agent for one’s work, rather than find one quickly, but the seal of affirmation of being signed up is something of a creative writing course alumni honour.

Such is the pressure to achieve that affirmation that writers are tempted to be impatient and contact agents before their work is ready — sometimes before much is written at all. At the London Writers’ Club, one writer said to an agent that he had five great concepts for a novel and that if he wrote to her then would she pick the best one out for him so he wouldn’t waste all that time writing a novel that no-one wanted to buy. It seems a reasonable question — and a very sensible one if publishing was an industry that financed its own R&D efforts (because new product development is effectively what new authors are  doing — unpaid). But, for fiction at least, the answer illustrated the toughness and resilience writers require to stand a chance of being published.

Her response was that he was the writer, he had to decide which of the concepts he believed in most and then he’d keep proving he had faith in his concept by completing the novel. And then he could send it in to agents. It wasn’t the answer that the questioner wanted to hear but that’s how it works — the unsigned author spends large amounts of time and money on the project (if using courses, consultancies, etc) and only at that point might he or she be told the whole premise of the novel is flawed.

It’s not surprising that people feel rejection painfully — and that there’s a lot of manuscripts that never make it to agents’ scrutiny for fear of failure. And this situation shows the imbalance of power to which, perhaps, the e-book explosion is a reaction. I met a writer recently who took eight years to produce his first published book. That effort can be dismissed within a few seconds by an agent who’s always got another manuscript to look at on the pile.

But, on the other hand, it would be more cruel for an agent to encourage a writer in a particular direction only to find that the completed work is unsellable. The truth is that no-one knows what will be popular in the future. Agents can spot good writing but predicting the types of work that will appeal a couple of years in the future is a huge gamble. That’s why one hears of writers being given rejections that are impossible to analyse, such as ‘we really loved the book but we just didn’t love it quite enough’.  Of course, what the writer then wants to know is how to change the book so it generates the requisite reservoir of love that will increase its chances of being published. But that’s the point — the busy agent doesn’t have the time to get into a dialogue about improving a book they’ve already decided they’re not going to take a punt on. Most of the agents I’ve met have been very pleasant people — but they’re professionals. Such is the potential deluge of requests for feedback and advice, it seems that they collectively cultivate a somewhat forbidding front, when one reads submission guidelines on websites and in the Writers and Artists’ Yearbook and similar directories.

Perhaps it’s because of its brevity and broadcast nature but agents can be quite approachable on Twitter (but never try to pitch a book to them there). I have a reference to Oliver Munson from Blake Friedmann in my essay and he was kind enough to verify the information for me while I was writing the assignment. He’s also taken the trouble to give the OK for me to put the reference on this blog.

Yet we also had a different London agent participate in a really useful on-line chat session during the teaching element of the MMU MA course. I quoted several of his answers in the essay as they were succint and very relevant. I tried e-mailing him to ask if it was OK to have his name in the essay if I put it on this blog but I’ve had no reply. So, not wishing to attribute his comments without permission I’ve made him anonymous. Perhaps the e-mail didn’t get through or, more likely, he had an incredibly busy day and couldn’t get round to reply to a query like mine but it’s still a shame. Google searches for agents by name account for a fair proportion of hits on this site: there’s a modest chance a potential client might have come across his sensible words on here. And if he’s too busy to reply to that sort of e-mail then perhaps he might not be so responsive when I’m thinking of submitting my manuscript.

Mind you, agents are often in the same position themselves .There was a flurry of Twitter activity when an anonymous agent recently posted a blog complaining about  sending out books on submission to publishers and hearing nothing. This drew a sharp retort from the very pleasant Francesca Main (who visited our City university class) who concluded her blog post with a paragraph that started with the re-assuring sentence for those of us writers toiling away in the margins around our day jobs: ‘Authors are at the heart of everything we do, and the reason we all chose to work in publishing.’

Claire King’s Rules For Writing Novels

I was tweeting in pique at the weekend while watching Sue Perkins’s documentary on genre fiction — a programme that I’ll probably get around to blogging about more at length but I put a comment on The Art’s Desk’s review — click here to read it.  A couple of my tweets were picked up and replied to or retweeted by literary people, including one of the Independent’s Offical Top 100 Tweeters, Carole Blake and I picked up a few extra Twitter followers to add to my modest total as a result.

One of these is the writer Claire King and I followed a few links to her very interesting blog, which has a very sensible comment on the holy wars between literary and genre fiction that Sue Perkins’s documentary appeared to have stirred up.

However, I was most intrigued by the fifteen rules of writing that featured in another post: http://www.claire-king.com/2011/02/23/15-rules-for-writing-novels/

I’m sure that almost anyone who has been in a creative writing class will twitch in recognition at most them. It’s interesting to read the list of comments as it seems not every contributor seems to have inferred the same intention from the rules as I did. I particularly like number 7.

A few commenters have added rules from famous writers like Kurt Vonnegut and Jonathan Franzen. Franzen’s don’t seem to particularly helpful, more a manifesto for his own approach (particularly his phobia about the Internet) but I particularly liked his first: ‘ The reader is a friend, not an adversary, not a spectator’.

This tends to contradict most of his other rules imho but I believe it should be borne in mind far more in creative writing workshops than it is. A normal reader wants to like a book. After all they’ve paid for it (or gone to the trouble of borrowing it) and are prepared to invest a considerable amount of time with it. They’re not taking 3,000 words and examining every single one as writers and critical readers who review each others’ work for the best of motives. They’re not going to throw the book in the bin because a writer has used a lazy ‘then’ in a sentence (his rule three) but they might feel resentful if something on the macro level leaves them short-changed, like an unresolved and poorly developed conclusion to the plot.

Kim Makes An Impression

My blog post on Lip Service was read and commented on (via Twitter) by the official Twitter for the programme makers (Kudos). I know that a fair number of people have also clicked through on it via the shortened link that could only be found via Twitter so perhaps a few people involved with the programme have actually read my thoughts — such are the wonders of blogging and Twitter.

And my description of Kim within the post has sparked a bit of friendly interest in the character. Click on http://bit.ly/9Y6Hcy to read more. (As it’s Twitter I don’t know how long the link will work for — but it looks good.)