In the MMU Creative Writing MA we don’t just work on our novels-in-progress. That’s the main body of work but we need to take a broader perspective so we understand the context of  modern literature and the publishing world.
One significant component is appreciation of established and innovative novelists’ work — in the Reading Novels module — see my post on the Rules of Creative Writing for more about work for that section of the course.
We also have to do something that I’m way behind on and still haven’t fully got my head around — called the Transmission Project. The objective of this is to work in a form that’s different to novel writing. I have a vague idea I might do a screenplay based on the novel.
But the joker in the pack has been a module called The Text, which is basically a piece of work on the publishing industry or something analytical about the way your work-in-progress makes its journey from your computer hard-drive potentially into the hands of paying readers (with the obvious caveats of being lucky and working hard).
Slowly, I’m reaching the point where I can no longer procrastinate and fiddle around perfecting my manuscript. The day is going to have to come soon when I settle on a file to attach to an e-mail to literary agents — steel myself to press ‘send’ and see what happens — if anything.
Therefore I decided to kill two birds with one stone and make literary agents the subject of my essay. In doing the work at least I’d get a better idea of what they do, should I get to start engaging with them. (Actually I’ve met a number of agents already and follow many on Twitter. While some of their number only seem to tweet about how wonderful their client’s latest books are, others provide an invaluable insight into the publishing process. Carole Blake’s tweets when ploughing though some of the weird and dire submissions she receives should be mandatory reading for any writer before they press the send button or post the envelope.)
But writing about ‘what a literary agent does’ wouldn’t really be stretching enough for a Masters degree so I tried to combine it with a quick survey of the current upheavals in the publishing marketplace, such as the growth of e-readers and the consequent explosion in self-publishing. Should anyone be interested in reading the essay itself, it can be found by clicking  on this link: Essay on Literary Agents in Changing Publishing Word — April 2012. Note that it’s quite and dry and academic, although I do put in some entertaining quotations and it got a decent mark despite my mentioning of Fifty Shades of Grey.
I’m sure any literary agent who might chance across this post will be extremely re-assured  that my considered deliberations (who am I kidding?) were generally positive for their profession. In spite of the new technology-driven opportunities for disintermediation between author and reader (i.e. the ability to go straight to Amazon with an e-book rather than via agent and publisher), the agent still provides value for the author. This is particularly true for their established clients, for whom, undoubtedly, the agent is a tremendous asset — especially for the business-side of things — such as all those translation deals and foreign rights. These are complexities that new writers — focused on their books — will barely consider.
Many of the ‘unexpectedly phenomenally best-selling’ self-published authors tend to be snapped up by agents for this reason, although this has led to suggestions that self-publishing is starting to serve as a ‘crowd-sourced slush pile’.
However, one under-appreciated aspect of traditional publishing is the time and effort spent on perfecting the finished book. Agents will ensure that work they represent is of publishable quality: some will spend considerable time working with the author on a promising manuscript, others will only take on work that’s virtually ready to be submitted to a commissioning editor.
Because of the commission-based model on which they draw their earnings, new writers are always risks for agents — they won’t earn any revenue from new clients until most of the hard work has been done (getting the book into shape to be offered to publishers, selling it, handling rights). Apart from advances (which are getting much smaller), the lead-times of the traditional publishing model mean it might be two years before book starts bringing in revenue (that’s if it does make any money). Â So it’s not surprising that if a novel demonstrates it has a proven market in the e-book charts then an agent will see that as reducing many of these risks.
This development throws up an interesting point as to whether writers who are at the point of submitting novels to agents ought to also throw their work into the morass of self-published e-books. I’ve heard contradictory views from agents on whether they would be interested in representing a book that had already been published in some form.
At the London Writers’ Club, in response to a question, one agent told a writer she wasn’t interested in an already published book (though she would be interested in a follow-up). But I’ve also heard agents and publishers say they thought there was nothing to be lost by writers testing the market in that way.
Until very recently, many self-published e-books were likely to be those that had been rejected by traditional channels with the authors using this route as a last resort but this is no longer true. In fact the economics of publishing at very low cost favour authors who publish using very little outside assistance (maybe a cover designer and, if they’re sensible, copy editing and proof reading). If an e-book is sold at £1.99, a self-published author will get the majority of the revenue (depending on the sales channel). Whereas for a paperback discounted to £3.99 in Tesco or Amazon, an author isn’t likely to make more than 50p, probably a lot less. Combine this with the ability of writers to get more material out to market more quickly (the compromises in quality control this generates don’t appear to deter a sizeable portion of e-book buyers) and, from a business perspective, an author could make more income selling a smaller number of e-books (especially if they write more titles). Of course these books need to be marketed but some writers’  ferocious use of social media can be highly effective.
It’s potentially the role of the agents as gatekeepers of the traditional publishing industry that is most affected by current changes. I know from my experience on the City University Certificate in Novel Writing (now the Novel Studio), which has good links with agents, that ‘getting an agent’ is one of the two indisputable achievements (the other is having your novel published — after that everything is subjective).
The agent is positioned at the ‘this-is-where-the-bullshit-stops’ interface between subjective appreciation of one’s work and the objective, binary ‘yes/no’ judgement of ‘will this sell?’.
If writers believe that getting ‘an agent’ is an achievement in itself then they may feel impelled to approach the wrong type of agent. It’s often said by agents that it’s far more important to find the right agent for one’s work, rather than find one quickly, but the seal of affirmation of being signed up is something of a creative writing course alumni honour.
Such is the pressure to achieve that affirmation that writers are tempted to be impatient and contact agents before their work is ready — sometimes before much is written at all. At the London Writers’ Club, one writer said to an agent that he had five great concepts for a novel and that if he wrote to her then would she pick the best one out for him so he wouldn’t waste all that time writing a novel that no-one wanted to buy. It seems a reasonable question — and a very sensible one if publishing was an industry that financed its own R&D efforts (because new product development is effectively what new authors are  doing — unpaid). But, for fiction at least, the answer illustrated the toughness and resilience writers require to stand a chance of being published.
Her response was that he was the writer, he had to decide which of the concepts he believed in most and then he’d keep proving he had faith in his concept by completing the novel. And then he could send it in to agents. It wasn’t the answer that the questioner wanted to hear but that’s how it works — the unsigned author spends large amounts of time and money on the project (if using courses, consultancies, etc) and only at that point might he or she be told the whole premise of the novel is flawed.
It’s not surprising that people feel rejection painfully — and that there’s a lot of manuscripts that never make it to agents’ scrutiny for fear of failure. And this situation shows the imbalance of power to which, perhaps, the e-book explosion is a reaction. I met a writer recently who took eight years to produce his first published book. That effort can be dismissed within a few seconds by an agent who’s always got another manuscript to look at on the pile.
But, on the other hand, it would be more cruel for an agent to encourage a writer in a particular direction only to find that the completed work is unsellable. The truth is that no-one knows what will be popular in the future. Agents can spot good writing but predicting the types of work that will appeal a couple of years in the future is a huge gamble. That’s why one hears of writers being given rejections that are impossible to analyse, such as ‘we really loved the book but we just didn’t love it quite enough’. Â Of course, what the writer then wants to know is how to change the book so it generates the requisite reservoir of love that will increase its chances of being published. But that’s the point — the busy agent doesn’t have the time to get into a dialogue about improving a book they’ve already decided they’re not going to take a punt on. Most of the agents I’ve met have been very pleasant people — but they’re professionals. Such is the potential deluge of requests for feedback and advice, it seems that they collectively cultivate a somewhat forbidding front, when one reads submission guidelines on websites and in the Writers and Artists’ Yearbook and similar directories.
Perhaps it’s because of its brevity and broadcast nature but agents can be quite approachable on Twitter (but never try to pitch a book to them there). I have a reference to Oliver Munson from Blake Friedmann in my essay and he was kind enough to verify the information for me while I was writing the assignment. He’s also taken the trouble to give the OK for me to put the reference on this blog.
Yet we also had a different London agent participate in a really useful on-line chat session during the teaching element of the MMU MA course. I quoted several of his answers in the essay as they were succint and very relevant. I tried e-mailing him to ask if it was OK to have his name in the essay if I put it on this blog but I’ve had no reply. So, not wishing to attribute his comments without permission I’ve made him anonymous. Perhaps the e-mail didn’t get through or, more likely, he had an incredibly busy day and couldn’t get round to reply to a query like mine but it’s still a shame. Google searches for agents by name account for a fair proportion of hits on this site: there’s a modest chance a potential client might have come across his sensible words on here. And if he’s too busy to reply to that sort of e-mail then perhaps he might not be so responsive when I’m thinking of submitting my manuscript.
Mind you, agents are often in the same position themselves .There was a flurry of Twitter activity when an anonymous agent recently posted a blog complaining about  sending out books on submission to publishers and hearing nothing. This drew a sharp retort from the very pleasant Francesca Main (who visited our City university class) who concluded her blog post with a paragraph that started with the re-assuring sentence for those of us writers toiling away in the margins around our day jobs: ‘Authors are at the heart of everything we do, and the reason we all chose to work in publishing.’